TV,Indian Startups and Venture Capital
Just read a fantastic writeup on TV Advertising by Indian Startups written by Mr. Nitin Sharma, Principal at Lightbox Ventures -> You can read it Here . I think it is an insightful article for anyone who is curious to learn why internet companies are spending big bucks on offline marketing rather than on creating call to action online campaigns. Apart from well funded Indian startups the western internet giants such as Amazon, Foodpanda, Expedia, Google and others are marketing on TV in India which they may not have done in the US or other countries - If you are a marketeer looking to take your brand international this is a noteworthy example of localization of marketing strategies where you choose a communication medium which is a social phenomenan to create brand and concept awareness. TV is a social habit in India and thus internet companies advertise on TV. There are certain things that i think can be food for thought about TV ads, startups in India and where should