The Fair Opinion

India - Pakistan always a thriller With India picking up steam in the cricket world cup 2015 so is the star sports ad resonating well with the audience. This type of advertising leverages the advantage of appropriate timing with world events.  Star sports used the ‘Mauka’ of India Vs Pakistan match to their advantage & promote the ICC World Cup tournament. This recent ad by Star sports has already got 1.9 million views in 2 weeks . So what makes this ad so interesting is that it involves the two nations always known for their love & war. This same war has been for ages on lands of both these nations. This WAR is just not limited to border but on the field of the game which is followed as religion in both the country. Game of cricket has been the only source of patch up for these two nations India & Pakistan . The beauty of this ad is that it doesn't aim to promote the channel , it’s a short term ad meant to promote the ICC World Cup 2015 . Star sports wan...

After eCommerce and FMCG, we enter Telecom domain reviewing the Airtel ad.       Airtel has setup benchmarks in advertising specially with creating jingles that became part of life. Airtel's        advertisements have focused on human relationships and building bonds. With this post we review the            latest ad of Airtel - Parameters Analysis Does advertisement align with intended strategy? Yes, the advertisement is inclined towards promoting unlimited calls & internet during night targeting young generation ‘Hero’ portrayed in the advertisement Airtel has been shown as the ‘hero’ or ‘savior’ of the young generation which likes to talk maximum to maximum at night time Is the Brand's points of differentiation being leveraged Unlimited calls & Unlimited internet has been leveraged in the advertisement End-result benefi...

This post is a fairly technical post regarding the use of inattention blindness in advertising. You must have encountered situations of optical illusion in ads this is primarily that. This post has been written by our very own geeky - Zaid Ahmed Inattentional blindness also known as   perceptual blindness is a psychological lack of attention and is not associated with any vision defects or deficits. It may be further defined as the event in which an individual fails to recognize an unexpected stimulus that is in plain sight. Inattentional blindness is a phenomenon discovered by psychologists Arien Mack and the late Irvin Rock. They conducted experiments which proved the inability of human mind to process anything that is not the specific and direct focus of attention at that moment and people who had their attention focused on one thing often failed to notice an unexpected object, even when it appeared right in the middle of their field of vision. So to understand i...

Surf excel's - Daag Ache hain, probably a very cute ad for the viewers.  Here we try to dissect the ad rationally to see if it really was en effective ad from marketing standpoint Parameters Analysis Does advertisement align with intended strategy? Yes, the advertisement tries to instill the trust in Surf Excel by explicitly conveying message that as brother cares for his sister in the same way ,surf excel cares your clothes. ‘Hero’ portrayed in the advertisement Surf Excel has been clearly portrayed as the ‘Hero’ in its advertisements as in movies, presence of hero is enough to fight from bad elements ,in the same way, surf excel is there to prevent the clothes. Is the Brand's points of differentiation being leveraged Removal of toughest stain by surf has been leveraged effectively and repeatedly talked about. End-result benefit The ad instigates consumers not to fear from du...

Through this post we analyse Flipkart's first TV ad based on 10 parameters below -:  Parameters Analysis Does advertisement align with intended strategy? Yes, the advertisement tries to instill the trust in Flipkart by explicitly conveying message both in speech and pop-up. ‘Hero’ portrayed in the advertisement Flipkart has been clearly portrayed as the ‘Hero’ in its advertisements throughout the run time. Is the Brand's points of differentiation being leveraged 30 days return policy of the brand has been leveraged effectively and repeatedly talked about. End-result benefit The ad instigates consumers towards using online shopping at the same time communicating Flipkart to be the preferred retailer. Is the ad's main illustration interesting Main illustration of the advertisement, using kids (enacting adults) as the protagonist it tends to signify the easiness ...