Internet's Big Boy advertises on TV


Through this post we analyse Flipkart's first TV ad based on 10 parameters below -: 

Parameters
Analysis
Does advertisement align with intended strategy?
Yes, the advertisement tries to instill the trust in Flipkart by explicitly conveying message both in speech and pop-up.
‘Hero’ portrayed in the advertisement
Flipkart has been clearly portrayed as the ‘Hero’ in its advertisements throughout the run time.
Is the Brand's points of differentiation being leveraged
30 days return policy of the brand has been leveraged effectively and repeatedly talked about.
End-result benefit
The ad instigates consumers towards using online shopping at the same time communicating Flipkart to be the preferred retailer.

Is the ad's main illustration interesting
Main illustration of the advertisement, using kids (enacting adults) as the protagonist it tends to signify the easiness of shopping online on Flipkart and trustworthiness of the brand, using the tagline “No kidding, No worries”
Can the viewers identify the brand in the advertisement?
Yes, Flipkart being talked about by the main protagonist, Color theme in background and Sign-off logo help the viewers identify the brand effectively.
Display of the end-result benefit?
Yes, the protagonist are shown to be at ease and relaxed in using Flipkart for shopping.
Synchronization of audio with the video
Yes the audio and video run in synch to communicate a streamlined message.
Strong brand visual sign-off
In the end, the advertisement signs off with a strong Flipkart logo and the name.
Relevance of the execution technique with the Brand, Product category, and Target audience.
The ease of online shopping depicted by children seems to work well and resonate with the target audience. This ad communicates Flipkart being a pioneer in the category.



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