Mauka Mauka - India v/s Pakistan

India - Pakistan always a thriller

With India picking up steam in the cricket world cup 2015 so is the star sports ad resonating well with the audience. This type of advertising leverages the advantage of appropriate timing with world events. 

Star sports used the ‘Mauka’ of India Vs Pakistan match to their advantage & promote the ICC World Cup tournament. This recent ad by Star sports has already got 1.9 million views in 2 weeks. So what makes this ad so interesting is that it involves the two nations always known for their love & war. This same war has been for ages on lands of both these nations. This WAR is just not limited to border but on the field of the game which is followed as religion in both the country.

Game of cricket has been the only source of patch up for these two nations India & Pakistan. The beauty of this ad is that it doesn't aim to promote the channel , it’s a short term ad meant to promote the ICC World Cup 2015. Star sports wants to use the rivalry between these two nations to make hype around this particular match.

Matches of India & Pakistan have been most watched worldwide & to create the world record of most watched cricket match in history of cricket. Star sports came up with this ad.

The ad focuses on the fact that Pakistan has never won a match against India in World Cup though overall Pakistan has a better record. This ad became an instant hit in both the nations as it did hit the egos of people of India & Pakistan. It was hot topic of discussion on all platforms of social media. With netizens across all the world sharing & commenting on this ad.  This ad became a point of discussion & people could connect to it. This is the reason people were so excited to watch this match most of them walk up on Sunday morning not to miss even a single delivery.

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