Surf Excel - Daag Ache Hain!!!


Surf excel's - Daag Ache hain, probably a very cute ad for the viewers. 

Here we try to dissect the ad rationally to see if it really was en effective ad from marketing standpoint

Parameters
Analysis
Does advertisement align with intended strategy?
Yes, the advertisement tries to instill the trust in Surf Excel by explicitly conveying message that as brother cares for his sister in the same way ,surf excel cares your clothes.
‘Hero’ portrayed in the advertisement
Surf Excel has been clearly portrayed as the ‘Hero’ in its advertisements as in movies, presence of hero is enough to fight from bad elements ,in the same way, surf excel is there to prevent the clothes.
Is the Brand's points of differentiation being leveraged
Removal of toughest stain by surf has been leveraged effectively and repeatedly talked about.
End-result benefit
The ad instigates consumers not to fear from dust and dirt on the clothes and at the same time communicating Surf Excel to be the preferred washing powder .

Is the ad's main illustration interesting
Main illustration of the advertisement, using kids tends to signify that - let the children do whatever they want to do as by using surf excel , it is very easy to remove tough stains and  trustworthiness of the brand is also increased, using the tagline “kuch daag ache hain”
Can the viewers identify the brand in the advertisement?
Yes, Surf Excel being talked about by the main protagonist, Color theme in background and Sign-off logo help the viewers identifies the brand effectively.
Display of the end-result benefit?
Yes, target audience are shown to be at ease and relaxed while surf excel is at home and no restrictions on children on outdoor activities .
Synchronization of audio with the video
Yes the audio and video run in synch to communicate a streamlined message.
Strong brand visual sign-off
In the end, the advertisement signs off with a strong Surf Excel logo and the name.
Relevance of the execution technique with the Brand, Product category, and Target audience.
The removal of fear from the minds of customer regarding dirt and dust   depicted by children seems to work well and resonate with the target audience as children don’t care for their clothes while doing some outdoor activities and if surf excel is there, even mother feels tension free. This ad communicates Surf Excel being a pioneer in the category.


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