Airtel - Building Relationships and spreading love!!!!

After eCommerce and FMCG, we enter Telecom domain reviewing the Airtel ad. 

     Airtel has setup benchmarks in advertising specially with creating jingles that became part of life. Airtel's        advertisements have focused on human relationships and building bonds. With this post we review the            latest ad of Airtel -

Parameters	Analysis
Does advertisement align with intended strategy?	Yes, the advertisement is inclined towards promoting unlimited calls & internet during night targeting young generation
‘Hero’ portrayed in the advertisement	Airtel has been shown as the ‘hero’ or ‘savior’ of the young generation which likes to talk maximum to maximum at night time
Is the Brand's points of differentiation being leveraged	Unlimited calls & Unlimited internet has been leveraged in the advertisement
End-result benefit	The ad basically gives a relief to people who are addicted to talking or using internet specially at night & says not to worry: just use airtel & forget about the long bills
Is the ad's main illustration interesting	Main illustration shows a common picture during an Indian wedding. During such times people are busy shopping day time & get time to talk at night. So this ad says that people who don’t get time to talk during day. Airtel will take care of you.
Can the viewers identify the brand in the advertisement?	No, as the advertisement doesn’t talk much about the product during the ad. It focuses more on the situation & that’s the beauty of this ad as people connect with it & have long retention of ad & brand.
Display of the end-result benefit?	Yes, the couple in the advertisement is carefree about the bill & talking about every small thing in their life. Airtel has given them this opportunity.
Synchronization of audio with the video	Yes the audio and video run in synch to communicate a streamlined message.
Strong brand visual sign-off	In the end, the advertisement signs off with the main message, company name, logo & the Airtel jingle.
Relevance of the execution technique with the Brand, Product category, and Target audience.	The ad depicted that Airtel is providing unlimited calls & internet during night. Airtel provides seamless network & target audience is young generation which will benefit the maximum.